Speaking Freely

SPEAKING FREELY is a message development program that prepares spokespeople to successfully develop and articulate messages on issues of importance to their organizations or products.

JFCI's unique message development program is used in preparation for a wide variety of circumstances such as: Advertising and marketing campaigns; new product launches; media tours; legislative hearings; communicating organizational changes; and articulating mission statements. SPEAKING FREELY was also used to prepare Corning Incorporated's Telecommunications Products Division for judging for the prestigious Malcolm Baldrige Award.

Audience retention of key points is essential. Our program includes an audience analysis and goal setting for the target audiences. Key messages are established and processed in a manner that makes them impactful. We help spokespeople clarify and strengthen while eliminating clutter.

SPEAKING FREELY also features an analysis of noted personalities giving speeches and media interviews. These events are broken down to see, from a message standpoint, what made them successful. This allows for a grounded discussion of the ingredients vital to successful message development.

Difficult topics that may need to be addressed are also identified. Appropriate responses are prepared for anticipated issues to help ensure that they are handled strategically.

SPEAKING FREELY allows participants to be ready to participate in any kind of forum or meeting on behalf of your organization. This program makes people comfortable with what they want to say, what they will have to say, and prepares them to answer questions on virtually any issue of importance.